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SHAREMarketing Automation – Demand Generation Tool Selection/Implementation
When processes are automated, your sales and marketing teams can spend more time on important, revenue driving activities. Traction has selected partnerships with the best in Marketing Automation including Marketo and Eloqua.
Salesforce.com’s paired with either of these award winning marketing automation technologies will help your company increase efficiency, deliver leads in an actionable, timely manner, and decrease the time spent on administrative tasks. All this while building repeatable marketing processes.
A Demand Generation Tool implementation will enable your team to:
- Easily create landing pages with web –to-lead functionality that automatically imports leads directly into your CRM.
- Automatically assign leads based on information provided in web-to-lead forms.
- Automate correspondence between sales, marketing and leads based on your specific sales processes.
Our Demand Generation Tool Implementation services include:
- Tool selection, criteria development, vendor assessments and recommendations.
- Demand generation program design that incorporates best practices.
- Lead Scoring model creation and implementation.
- Lead management process creation to best handle the lead lifecycle from marketing to sales.
- Lead Nurturing campaign creation and strategy to help you effectively turn cold leads to hot sales-ready leads.
- Dashboard report creation to help you measure the return on investment from all demand generation activity.
