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Seven years ago Greg Malpass founded Traction Sales & Marketing from his home in Vancouver, Canada. Being a technology evangelist, and having extensive knowledge in lead generation/marketing/branding and inside sales, Salesforce.com was a natural fit for his new company to work with. After working as a freelance consultant on his own for the first few years, the needs of his clients grew, and Traction began to take on a life of its own.
Today, Traction has remained true to its roots, we work hard and play hard and only have on level of service for our clients, or should we just call them partners – it’s the best we can offer.
We love what we do, and the pace/impact and change we can introduce to a business. It inspires us. And, we hope it’ll inspire you as well.
While our history is brief in the grand scale of technology, we’re grandfathers in the salesforce.com category. Greg was among the first 500 certified in salesforce.com and was involved in some of the companies largest installs of the early Salesforce years, most memorable was Borland.
