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SHAREOur People
We love a challenge and are eager to learn. We understand people and have the ability to listen to symptoms, identify the problem and scribe a solution. We are all technology enthusiasts and fully believe in Traction’s mantra – to bend cloud-based technologies around the needs of sales, marketing and operational professionals. Meet the Traction team.
Greg Malpass
Founder, CEO and Decision Maker
Greg has an extensive list of experience working in the technology space including Justin Poy Media, Bluetide Management, Business Objects (SAP), and Cossette Communications Group. Being a technology evangelist, it was a natural move for him to found Traction 7 years ago. Today, his role is the business analyst. Greg grew up in the small town of Nelson, BC which naturally created an outdoor enthusiast out of him. His hobbies are mountain biking, and wakeboarding. His active lifestyle brings a balance between his hard work and hard play. He now resides with his wife and son in the outdoor playground of Port Moody.
Connect with Greg on LinkedIn.
Andrew Buckley
CRO (Chief Revenue Officer)
Andrew’s tenure in sales leadership roles has run 15 years prior to joining Traction. Among his accomplishments was the inception and growth of the Crystal Decisions/Business Objects inside sales organization, an inside sales team that was 150 strong, driving in excess of 80 million in incremental license revenue annually. Drawing on his experience, Andrews’s role as Chief Revenue Officer at Traction makes him responsible for strategy and execution on all revenue streams at Traction. Outside of work, Andrew maximizes his time playing in the great outdoors from hiking, biking and snowboarding. He now resides with his wife and twin boys in Vancouver’s North Shore Mountains.
Connect with Andrew on LinkedIn.
Chris Peacock
Director – New Business Development
Chris came to traction with 8 years of experience working for Canada’s largest communications and marketing agency. His experience in building and maintaining strong relationships with clients is a fundamental asset and makes him the perfect fit for Traction. Chris’ role at Traction is to get under the hood and gain complete understating of your business, challenges, wants and needs. Traction’s wakeboard boat and office-proximity to the boat launch have made Traction a perfect fit for Chris.
Connect with Chris on LinkedIn.
Vince Liu
Director – Client Services
With eight years’ experience in the areas of email marketing, marketing automation and various web technologies, Vince has a proven ability to lead highly productive teams and exceeding client expectations. This makes Vince the perfect fit for the Director of Client Services at Traction. Vince takes pride in a strong belief in teamwork while being able to successfully accomplish individual objectives. When not at Traction, Vince can be found playing hockey, watching hockey, and breathing hockey.
Connect with Vince on LinkedIn.
Arnold Bernardo
Director of Customer Success
Arnold comes with a background of working primarily at technology companies and leads Traction’s Customer Success team. He works diligently with Traction’s customers to ensure that their business outcomes are continually being achieved through technology. When he’s on the go, Arnold takes interest in road cycling, long distance running, soccer, and travelling. He also is trying wakeboarding, and surfing. It’s hard to ignore the wakeboard boat in the office!
Connect with Arnold on LinkedIn.
Mike LaVigne
Director of Technology
With over 20 years’ experience in implementing world-class technology solutions to achieve desired business results, Mike expertly integrates technology workflow and solutions to include: locate early pipeline indicators, produce better sales and marketing results, centralize data, or improve close ratios; and do this quickly and cost-effectively. When not implementing Salesforce.com workflows at Traction, you can find him serving the community on the North Vancouver Search and Rescue team.
Connect with Mike on LinkedIn.
Imran Chatur
Project Manager
Coming from a management consulting background, Imran is a certified Project Management Professional (PMP) with over five years’ experience in managing a wide-array of complex technology projects. His experience with these projects has led Imran to Traction’s development team, working with them to make certain that project tasks are delivered on time, on budget and within client expectations. Outside of the office, you can find Imran cheering on the Vancouver Canucks and BC Lions.
Connect with Imran on LinkedIn.
Emily Beach
Customer Success Manager
Coming from a background in Sciences, Emily’s interest in technology and the sales process has brought her to Traction as a Customer Success Manager. She is certified with Salesforce.com as an Advanced Administrator. When she’s not writing reports, enforcing data quality or optimizing sales processes, Emily can be found in the mountains on her motorbike, mountain bike, rock climbing, or backcountry skiing.
Connect with Emily on LinkedIn.
Grant Adamson
Developer
Grant came to Traction with 10 years of experience in Information Technology, most recently working for a leading developer of Audit Analytics and Business Assurance software. Grant’s role at Traction involves using a variety of cloud based and traditional technologies to “bend technology to fit the needs of sales and marketing professionals”. He works with the team to build solutions that help make your business run easier, faster, and more efficiently. When he is not reading up on new web technologies or attacking a tricky bit of code, you can find him taking in the local music scene, hunting for a new favorite restaurant, or at home with a good book.
Connect with Grant on LinkedIn.
Viet Nguyen
Customer Success Manager
With a background in business operations, Viet’s passion for bridging technology and business needs brought him to Traction as a Customer Success Manager. Viet brings experience working with the leaders in the software, wireless and e-commerce industries and has been involved in providing solutions for in a wide array of clients. Outside of work you can find him swimming or volunteering for his Alumni Association
